How qualitative is your sports nutrition brand ?
Are your supplements of good quality?
It is not always easy to find out whether or not you are dealing with a qualitative sports nutrition brand. So many different brand names with striking logos and eye-catching labels. Maybe even an enchanting marketing behind it. But does that immediately make it a high-quality brand? We will help you to make the distinction.
A first measuring point are the nutritional values. Scrolling through your brand's web shop, you will see the nutritional values per product. Does that product have different flavors? Then these flavors should also be explained separately with their specific values. If you don't get to see that information, then you may have bumped into the first warning signs.
If you look at the nutritional values of our Premium Pure Whey, you can immediately see that, for exaple, the Chocolate and Coconut flavors logically contain more fats than the other ones.
Good sounding words like low fat, low sugar, ... are often used in this industry. For you as a consumer such word use can immediately catch your eye, sound tempting and add extra impetus to buying the product. But are they used correctly? When are following claims allowed to be used:
Low in sugars?
A claim that a food is low in sugar may only be made if the product does not contain more than 5 g sugars per 100 g for solids or 2.5 g sugars per 100 ml for liquids.
A claim that a food is sugar-free may only be made if the product does not contain more than 0.5 g of sugars per 100 g or 100 ml.
A claim that a food is low in fat may only be made if the product contains no more than 3 g of fat per 100 g for solids or 1.5 g of fat per 100 ml for liquids (1.8 g of fat per 100 ml for semi-skimmed milk).
A claim that a food is fat-free may only be made if the product does not contain more than 0.5 g of fat per 100 g or 100 ml. Claims expressed as "X% fat-free" are however prohibited.
In a world where protein powders are still a big deal, brands love to fight for the highest protein content on their label. Because at first thought, you might think that the higher the protein percentage, the better right? Or not?
Don’t let yourself get fooled on this part either. As many different brands want to throw around with big percentages of 90% and more, those figures are unfeasible. Independent test results have shown that they all tumble and do not contain as many proteins as they would like to claim.
The raw material contains 94% of proteins when starting with the production. After the addition of natural flavors, the percentage inevitably drops below 90%. Resulting in the highest achievable percentage of 88% of proteins; which can be found in our purest Whey Protein Isolate Vanilla.
Which brand you choose... there will be no disputing about flavors, but always let quality prevail! With one of our main slogans "Quality is my priority" we want to demonstrate that every day Performance Sports Nutrition is striving for this!